谷歌宣布推出其全新的 “谷歌广告
碳足迹” 报告,旨在让广告商能够衡量和管理其广告活动的
碳排放情况。据谷歌称,这些报告将提供涵盖范围1、范围2和范围3排放数据的详细分类,且报告遵循《温室气体核算体系》以及 “广告净零全球媒体可持续发展框架” 。
英文原文如下:
Google to Provide Advertisers with Carbon Footprint Data for Ads
Google announced the launch of its new Carbon Footprint for Google Advertising reports, aimed at enabling advertisers to measure and manage the carbon emissions of their advertising activities.According to Google, the reports will provide detailed breakouts of emissions data across Scopes 1, 2 and 3 data, with reports in accordance with the Greenhouse Gas Protocol and the Ad Net Zero Global Media Sustainability Framework.